Per this Spanish-language article, the transitional Bolivian government is starting an effort to promote Rurrenbaque as a tourist destination and gateway to the Amazon. The Minister of Culture and Tourism and Vice Minister “plan to hold a series of meetings with municipal authorities and tourism operators to define short, medium and long term actions…the private sector and members of the Tourism Council of the Tourist Destination Rurrenabaque Madidi - Pampas will lead both authorities to navigate the Beni River in order to know the potential that allows the promotion and dissemination of these majestic places.” The recent recognition of Rurrenbaque as a “sustainable destination” will also be developed and promoted to improve Rurrenbaque’s attractiveness for tourists.