According to this article, “LVMH – a partner of the UNESCO MAB (Man and the Biosphere) programme, which is celebrating its 50th anniversary this year – has launched an initiative to combat deforestation in the Amazon. The initiative, being taken in partnership with the UNESCO MAB programme, is part of the group’s new biodiversity strategy, launched at a forum organised by UNESCO.”
”The strategy is one of the pillars of the new LIFE 360 programme (LVMH Initiatives For the Environment), and aims to have a positive net contribution to biodiversity by limiting the activity’s impact on ecosystems, by helping to rehabilitate 5 million hectares of habitat for flora and fauna by 2030, in particular thanks to regenerative agriculture.”
”LVMH and UNESCO are targeting the factors of deforestation in the Amazon, with a budget of five million euros over five years. The programme aims to address the origins of deforestation and water pollution in the Amazon Basin by combining eight biosphere reserves in Bolivia (Pilón-Lajas, Beni), Ecuador (Yasuní, Sumaco, Podocarpus-El Condor), Brazil (Central Amazon) and Peru (Manu, Oaxapampa-Ashaninka-Yanesha).”
“In the short term, this will result in creation of a local radio system dedicated to the prevention of forest fires based on existing infrastructures. In the long term, it will enable the identification of good practices and the establishment of sustainable economic activities in areas of severe deforestation…The LVMH Group has structured its biodiversity strategy around four objectives -establishing a clear and precise measurement of biodiversity impact; avoiding and reducing impact on ecosystems; promoting animal welfare; and regenerating ecosystems.”