In this Spanish-language opinion piece commemorating Earth Day, Jorge Velasco asks the country to rethink “those great projects that are being planned without respecting our biodiversity, such as El Bala, the road through the Tipnis, expansion of the agricultural frontier without considering the forests of the Amazon and Chiquitania, etc.” Instead, he encourages “the use of renewable and non-polluting energy. Promote the birth and transformation of green companies and triple impact B companies (social, economic and environmental),” and partnership of academia, Government and business.